Video Editor for a reputed Retail brand

HR4NATION requires Video Editor for an e-commerce company located in Chennai

Requirements

Candidate must have knowledge of Davinci Resolve or Premier Pro. Those who have experience in shooting videos will be given preference

Experience: 1 years - 5 years

Salary: 17k - 25k

Contact 9381003750

Note

Resume should be in word or pdf format. Mention your current salary, expected salary, notice period in resume. Also mention links of any videos you have done

Team Leader for well reputed gifting brand

 We require Team Leader - Customer Support (Female) for leading a voice and non-voice process

• Female candidates with 5 years to 7 years experience in Customer Care can apply
• Graduation and fluency in English and Tamil is mandatory.
• Should have handled team of minimum 10 executives for more than 2 years
• Should be available to join in short notice

Salary
Rs 30,000 to Rs. 45,000 (depending upon experience & skill set)

(Must have experience certificate, pay slip)

Day Shift - Monday to Saturday

Location

Chennai - T.Nagar - Day shift (Cab not offered)

Call 9381003750

Note

 Images AI generated

Executive - HR & Administration for Investment Advisory Company

We are looking for Executive - Admin & HR for a startup company. It is a US based Investment and Portfolio Management Company, the position is for their unit in Chennai.

Job responsibilities

• Handle employee affairs, looking into their well-being and addressing grievances, if any
• Assist Senior Management in conducting appraisals and record performances of employees
• Oversee General administrative responsibilities and facility management
• Coordinate walk-ins, follow up with recruits for onboarding, maintain documents submitted by employees

Requirements

• Any graduate with 1 to 3 years experience in Administration and HR Generalist functions
• Excellent communication skills
• Immediate joiner

Salary: Rs. 17,000 - Rs.20,000

Location: Chennai - Perungudi

Day Shift - Monday to Friday

Job Type: Full-time

Pay: ₹17,000.00 - ₹20,000.00 per month

(AI generated image used)

Customer Support Executive for fast growing E-Commerce Company

We require Customer Support Executive (Female) for a Fast Growing E-Commerce Company.

No. of positions : 6

Role & responsibilities

• Provide excellent customer service and support to clients via phone, email, and chat
• Resolve customer complaints and issues in a timely and professional manner
• Maintain a high level of product knowledge to effectively assist customers
• Collaborate with internal teams to ensure prompt and accurate resolution of customer issues
• Identify areas for improvement in customer support processes and recommend solutions
• Ensure customer satisfaction and retention through proactive communication and problem-solving

Preferred candidate profile

• Any Graduate with 6 months to 6 years experience in Customer Support
• Fluent in English and Tamil
• Freshers also will be considered, if they have excellent communication skills
• Available to join at short notice

Salary : Rs.16,000 to Rs.25,000 (Depending upon experience and skill set) + incentives + rewards

Location: Chennai - Guindy / T.Nagar

Office Hours : 10 am to 7 pm / Monday to Saturday - Cab not offered

Call 9381003750

Date of posting: 15th Nov 2024

Decoding 2.0. Is it the under-current industry failed to notice?

It is hard to find a person who is employed / into business / searching for a work and hasn't heard words such as Recession, Slowdown, Economic crisis in last 6 months. We all have read the story of 10 blind people describing an elephant, few might of heard about the frog in a well story by Swami Vivekananda. Yes, I m blind and also frog in well, still let me put my 'Analysis'. 😊

Gen X, Gen Y, Millennial are western terms and I refer thus

Those who were born before 1970s : Wiser Generation (WG)

Those who were born btw mid 1970s and 1985 : Easy-go Generation (EG)

Those who were born btw 1985 and 1995 : Wiser Generation 2.0 (shortly as 2.0)

When it comes to slowdown in Auto sector people give different reasons right from GST to Ola, Uber to Car pooling to Car renting to 2nd hand cars to public transport to Greed.  Be it FMCG, Hospitality, Consumer Durables, again people attribute to Demonetization to GST to Quality to Greed. Most often the opinion is based on which part of elephant they touch and also probably on where their loyalty lies, right, left or centre. 

I have touched one part of an elephant and it says, the reason for this is 'Cultural Shift'. I am not sure how many have studied this.

WG always were very conservative in spending. Yes, the credit was hard to come by during their prime years, still they were content. Money was seen as Dhanalakshmi and was saved. No lavish or wasteful spending. People never bought what they didn't need.  Even to buy a TV, families took 3 months to decide, once they decided they started to save. Though hire-purchase scheme was there, very few opted for it. Availing loan or credit for non-emergency purpose was a seen as a taboo. 

In Kamba Ramayana, there is a line Kadanpattar nenjam pol kalanginaan Ilangai Vendan (Ravana looked worried like a man with debts). The families never wanted to get into it. The maximum credit families availed, was gold loan with local Pan wala to meet emergency expenditure. Buying a house was a 15 or 20 year plan, Car was never in mind.  The WG toiled very hard, sacrificed many pleasures to see their kids grow up and settle. They were conscious of the spending.  

The EG grew under these WG parents.  Many from the lower, middle-class family kids understood their family situation, they studied and worked hard. 21st century offered them huge opportunities and their income too rose. With so much money in hand, these EG started to spend on the pleasures they couldn't do in their childhood days. Its human instinct and there was nothing wrong. This is when Credit Cards, Vehicle Loans, Housing Loans boomed. When I say boomed, it means accessibility to was easy. 

While WG took 15 to 20 years to decide on purchasing a house, EG went ahead and bought one 3 to 5 years from 1st job. WG never bothered about owning a Car or 2-wheeler but EG bought one in EMI or cash in 1 year of taking up a job. Right from dining out or other pleasures there is big cultural change between WG and EG. 

One might argue, that there were many WGs before the referred WG here.  Yes, but there was no peer pressure until 1990s on any generation.  The technological advancement made it easy for a person sitting here to know how the life is in other parts and it added the peer pressure of EG.   While a section of EG were intelligent and fortunate enough to handle personal finance well, a big section of EG were pretty bad in managing personal finance.  

The 2.0 grew in these families.  They saw how EG is struggling despite earning so well.  The WG who were for 20 years, seen as orthodox and conservative, are looked as legends by EG.  Having learnt the lesson, EG started advising 2.0 to be cautious and not to follow them when it comes to managing finance.  The 2.0 is now more conscious than the EG when it comes to spending. 2.0 like WG, not going to do impulse buying.

Compared to EG, 2.0 has more accessibility to information. They weigh everything before purchasing. For over 3 years ppl are saying Ola & Uber will kill passenger cars. May be it was instinct, analysis or real knowledge, I don't know.  I will write my opinion on slowdown in Auto-sector in next article.  Even if we consider this Ola, Uber theory for the purpose of argument, I opine that, even if Ola & Uber existed 20 years ago, EG wouldn't have given a damn before purchasing a car.  This cultural shift is regarding the spending pattern and it applies to manufacturing, real estate, consumer durable, FMCG, Hospitality, etc.

When many parts of the world faced meltdown in 2007, we survived, thanks to savings by Indian families, and it was possible largely due to influence of WG in the families. Our family system held it together. The 2.0 generation values the money like the Grandpa & Grandma, i.e. WG. To  win confidence of 2.0, industry must give value for money in return to the consumer. Unless that happens, industries will continue to struggle. And there is 3.0 waiting to take off in 5 - 10 years.  3.0 will not have any brand loyalty, they can't be won over by PR gimmicks and Advertisements.

Organizations need to redraft their strategies.  What strategy the organizations should adopt? It is their baby, they know what to feed.

Are people hesitant to spend Rs.5 for biscuit packet? Here is a sample check

First thing First

We (HR4NATION) are no expert in economics or data analysis. We have little experience but our core area is recruitment. The sample is too less to even add caveat regarding error margin.  

What made us to do this

There were reports in media that Parle-G is sacking 10,000 employees due to decline in sales.  As a recruitment firm, we wanted to study the employment market and began preparation. Within 2 days, the company refuted the reports of retrenchment, though admitted that their volume has declined. Many became overnight economic experts and suggested that country is under recession. Their argument was that people are hesitating to spend Rs.5 for a biscuit packet. Hence we decided to shift the goal post and decided to do sampling at small scale regarding decline in sale volume.

What we found 

We did ground research and then some secondary research. Both complimented each other. Our sample included students and few retailers and this is 

1. There are several smaller players who supply fresh biscuits and consumers are drifting away towards them. Yes, these companies have GST advantage, still this is offset by the brand power that established players command. This means, people are still spending that Rs.5 but its going to another player. These smaller players offer variety. 

2. Biscuit manufacturers should be knowing this already, still we present our findings.   Parle G has competition not just from ITC, Brittannia, local manufacturers but also from other snack items.  The consumers (read it as students) are spending more on other snack items. This ranges right from Bajji to Samosa to Corn to Ground nut to Pani puri to Bhel puri to Mixture.  The juice corners and soup shops are also attracting good number of students.

3. There was something interesting we found from couple of teenagers. These kids said they stopped buying biscuits because the wrappers are not recyclable and instead they have moved to other healthy snacks.  This they see as measure to protect environment. We honestly admit that we don't know which wrappers are recyclable and which are not, but these days kids are smarter than adults. So, you gotta believe them.

Conclusion

There is no relation between consumers' hesitation to buy Rs.5 pack and recession. 

Its is no more rich becoming richer and poor remaining poorer. The wealth is shared by all.

If any company claim that, their sale is declining due to recession, they have failed to gauge the market. Its time for them to increase their spend on market research.

P.S.  

If any company is interested to engage us, feel free to drop a mail to hr4nation@gmail.com .  We don't boast about credentials. We are at Chennai,  have very limited resources.  Still can do market research with limited samples.